Find your true cost per unit, break-even price, and suggested retail based on materials, labor, overhead, and desired margin.
Product Cost Breakdown
Pricing Results
Total Cost Per Unit
—
including labor + overhead
Break-Even Price
—
minimum to not lose money
Suggested Retail
—
per unit
Profit Per Unit
—
at suggested price
Units for $100 Profit
—
units to sell
vs. Retail
—
premium / discount
Farmers Market Pricing Strategy
Price to your costs, not your competition. Undercutting race-to-the-bottom pricing devalues the entire market for everyone.
Expect a 20–50% premium over grocery store prices for local, fresh, direct-farm products. Customers at farmers markets are often willing to pay more for quality and story.
Include all your labor. If you don't value your time, you'll burn out. Even a minimum wage labor rate ($15/hr) changes the math dramatically.
Overhead should include: market booth fee, bags/packaging, mileage, signage, and any tools purchased for that product.
Round your prices to easy numbers ($3, $5, $7) — it speeds transactions and makes change easier at the booth.